It's a BMO hat! It's available for 9420 points, and it comes with free shipping. I'll probably never wear it, but it's adorable (and to be honest the Gamestop rewards I'm actually interested in below the 20k points tier are few and far between) so I ordered one any way! The same beanie is available from Hot Topic for $16.50. (Edit: I lied! It's out of stock at Hot Topic's website.)