This morning, in response to Rob Bricken's speculation about Disney buying the DC superheroes from Warner Bros., I pointed out that this almost happened... thirty years ago. According to former Marvel Editor-In-Chief Jim Shooter in a blog entry dated August 26, 2011, Bill Sarnoff, the head of Warner Communications' publishing division, approached Shooter in early 1984 about licensing the publishing rights of the DC Universe to Marvel, his rationale being that, considering the company's dominance over the comics marketplace, they were in a much better position to sell superhero comics than DC, which had been struggling in second place since the early '70s. Sarnoff saw the DC imprint as a dead weight and a consistent financial drain, and believed that the characters could thrive under Marvel's editorial and artistic guidance. After all, Marvel didn't own Star Wars, Micronauts, ROM, or G.I. Joe, but their licensed comic book series based on them had been hugely profitable for the company (and the properties' respective owners).
Kinja is in read-only mode. We are working to restore service.