That PS1 boot up sound. That PS1 boot up souuuund.

Sony's advertising has been on an absolute roll lately. You tend to associate Microsoft with all the slick gaming ads, like the awesome live action Halo stuff, but it seems like Sony have embraced it for the PS4 - and stuff like this, Greatness Awaits, and Perfect Day are all really great ads that hit the right marks.

I mean, come on, this is the same company that brought us Playstation 3, via DEMON NAKED BABY DOLL:

Amongst a whole heap of absurd, creepy and utterly incomprehensible adverts.

How can a company go from getting it so wrong to getting it so right over the course of a console generation?

Advertisement