British car insurance company uses algorithm to set car insurance rates based on social media posts. And not on things like Does he post a lot of pictures of getting drunk, but based on factors like Does he often use “always” or “never” instead of “maybe”, because only a Sith deals in absolutes

people with strong opinions are apparently reckless drivers.

UPDATE: Facebook bravely steps in to prevent any kind of breach of privacy of their users. That Facebook doesn’t directly profit from or control themselves.

facebook. We wouldn’t let anyone else spy on you. That’s our business model!