Kickstarter published an independent report by a Wharton prof. on the fail rate of Kickstarters (those that get funded, but don’t deliver on their promised pledge goodies.)

Advertisement

I was surprised by the fail rate, but even more surprised in that the rate is consistent across all categories.

The fail rate is only ... 10%, which floored me. I’ve backed 12 projects and so far 11 have delivered and the 12th is still puttering along, though long overdue.

Advertisement

But that seems to now be a law of the universe. The sun rises and KS projects rarely make their deadlines.

My own suggestions for handling a KS project.

  • It’s not a pre-order system or a weird investment/bartering scheme. You are doing charity. Instead of paying someone for a rubber chicken dinner with a thank you speech, you’re getting a cool item at some point in the future.
  • If you are feeling the pinch to participate at some awesome reward/toy level, don’t. The best way to do KS is to pledge and then forget about it for months at a time. Less stress that way.
  • Think of it as a “Happy Xmas to myself!” gift. When you least expect it, something cool and right up your alley will be in your mailbox.