"When I was a small child... I once saw a blank sheet of paper somewhere on a television program. It was a blank notebook, with lined pages and a pencil on the top of a pad. And something in me leapt. And I thought, "Oh my God, look at that. That's the most beautiful thing I've ever seen!
In 'A Biggish Idea' we walked through the expansion of a doesn't-need-to-be-fictional company from a few hundred people to a worldwide collection of civilizations within a single distributed nation within the abusively powerful legal shell of a corporation. (Yes, we really did. Verify away!)
I don't know why so many people need/appreciate projects with boundaries and goals to help them get creative juices to flow—maybe it's because we're use to quantified things in our practical life—work hours, tax deadlines, legal ages, number of questions on the test, etc. So structure helps us do something that's both…