...but check this out. Below is attached a chart someone posted on Gawker that shows the insane amount of page views blogger Neetzan Zimmerman gets compared to all other Gawker writers. He was the subject of a Wall Street Journal article that suggests he may be one of the most read bloggers on the Internet. The money Neetzan pulls in basically subsidizes the work of the other writers at Gawker. This is why io9 has Dvorsky and isn't above sensationalism at times. It pretty much pays for the whole shebang.