I swear this isn't a late April fools joke.

Alongside his years supply of Birds Eye's finest, the company have also sent Matt Smith a Bespoke packet of The Eleventh Doctor's foodstuff of choice, replacing long-serving mascot Captain Birdseye with The Doctor.

The first National Fish Fingers and Custard day will take place tomorrow, Wednesday April 3rd - 3 years to the date that The Eleventh Hour broadcast.