the bar sticks into his skull, and he wanders into a New Zealand gas station asking for assistance (or service station if you're Kiwi, or probably from a lot of other places).
Or rather, some stranger made the guy's head go into the bar, which in turn lead to the man going into the station looking for a little help here. He probably wasn't looking for naproxen. The station owner said the man was amazingly relaxed. No word on if the man is familiar with Phineas Gage.