All of us have probably heard about the cool new toy gun that Mattel has created. How did it come to pass, though? Fastcodedesign has taken some time to talk about the process.

Mattel's 3-year quest to make a better toy gun.

(Warning: Here there be huge gifs that don't always add anything.)

I have to admit that I kind of want to go out and buy some and recreate scenes from action movies.