This Audi commercial is obviously inspired by Hitchcock's classic The Birds. Yes, it feeds into the "technology is scary and dangerous" thing. But an updated homage about quadcopters and other unmanned aerial vehicles* suddenly running amok with no explanation could be a fun popcorn movie**.
I suppose to make it a proper homage they would need to cast Tippi Hedren's granddaughter Dakota Johnson.
*I've stated before my distaste for calling any unmanned flying machine a drone but if anyone actually made a film like this you know drone will be in the title.
**Yes, I know this idea also treads into the territory of other movies like Maximum Overdrive.