Miscalibrated Internet Receptor Stalks

I have a Kinja question...

What exactly does "new visitors" mean when you mouse over the hit counter on an article? It can't be "hits since you last viewed the page," because it'll be the same number or higher when I come back. Is it registering anyone who didn't have a Gawker cookie as a "new visitor"? Not that it matters much, I'm just curious.


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