You create and share a post that you think is going to be the most clever thing ever. Everyone is going to love it. There will be dozens of comments and recommendations. Maybe it will even be shared to io9.
But then you come back hours later and despite having over a hundred views there is only 1 blue star. Ah such is the fickle Internet's. Thanks for the lesson. I'm not nearly as clever and entertaining as I regard myself to be. Good night.