Miscalibrated Internet Receptor Stalks
Miscalibrated Internet Receptor Stalks

Imagine you are watching The Beastie Boys' classic video for Sabotage when suddenly you realize, much to your confusion, that Mike D (aka Alasondro Alegre) isn't holding a 70's era walkie talkie but a Sony Xperia Z3 smart phone. You may wonder what it could be. Is it a mirage? But I am tellin' all ya' all this is just a brand new way advertisers are going to try shove their products into your coveted eyeballs. Turns out Universal Music Group has signed a deal to let companies "digitally insert their products into previously released music videos." The wild thing is these old videos will work as a glorified billboards where product advertisements can be digitally swapped in and out at will. Mike D can now hold anything advertisers have paid enough for him to hold. Today a smart phone, tomorrow a Beats Pill, next week a Twinky, a month later a Shake Weight...the possibilities are endless!

Illustration for article titled Product placement technology just leveled up

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