Miscalibrated Internet Receptor Stalks

This was a response to Annalee's article about neuroscientist Sergei Gepshtein's proposal to use advancements in cognitive science to develop a new vocabulary for filmmakers to work with, "perhaps even design tailored experiences for the viewer."

That sounds great — I have no problem with that, and am actually pretty interested in where he's heading. But it's not like some filmmakers haven't already designed tailored experiences for the viewer.

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