Being part of a mailing list can be a great opportunity to connect, to keep up with news, and in some cases to be on the receiving end of a mountain of spam. When PR maven Ed Zitron found himself under an avalanche of said spam, he requested to be contacted via Updog.

In the fast moving world of tech, where services can pop up overnight, one must be prepared when the next big thing emerges. Could Updog be that thing? Soon, many intelligent and distinguished people were asking ... what's Updog?

There used to be a Storify embed here, but Storify doesn’t exist anymore :(