Miscalibrated Internet Receptor Stalks
Miscalibrated Internet Receptor Stalks

Update: Hachette CEO responds, Amazon cuts off Disney

And around and around we go. I wrote yesterday that Amazon sent out a slightly bizarre email about their feud with Hachette and called on readers and writers to email the CEO, Michael Pietsch. Today, the CEO responded.


In an email released to various book news sites, Hachette CEO Michael Pietsch accused Amazon of not acting in good faith and explained how Hachette prices e-books.


Pietsch's email is short, to the point and easy to understand (as opposed to Amazon's rather rambling missive). In it, he accuses Amazon of grossly distorting the facts of their negotiations and using their authors as a pawn in their giant game. He demands that Amazon withdraw the sanctions on their books, reinstate their pre-order buttons (taking those away are really harming authors) and start to ship their books in a timely manner.


In other news, Amazon has also taken away the pre-order buttons for some very popular Disney films, such as Captain America: The Winter Soldier, the first Agents of Shield Season One boxset and Muppets Most Wanted. The New York Times reported on the issue, saying

They certainly are becoming that way at Amazon. One theory is that the company, always a tough negotiator, is losing so much money that it is trying to get an edge anywhere it possibly can. Amazon says it could lose more than $800 million this quarter.


I agree with The New York Times. This is becoming a disturbing trend with Amazon during negotiations that only ends up harming consumers and creators. They're sending a message that says "either bend to our demands or we won't list your goods for sale". Amazon is one of the biggest stores online and having your items not on there can make a massive impact on your sales.

Below is the entire text of the email sent by Hachette CEO. At this time there's been no formal response by Disney, Marvel or the Jim Henson company about Amazon's latest actions.

Thank you for writing to me in response to Amazon's email. I appreciate that you care enough about books to take the time to write. We usually don't comment publicly while negotiating, but I've received a lot of requests for Hachette's response to the issues raised by Amazon, and want to reply with a few facts.

  • Hachette sets prices for our books entirely on our own, not in collusion with anyone.

• We set our ebook prices far below corresponding print book prices, reflecting savings in manufacturing and shipping.

• More than 80% of the ebooks we publish are priced at $9.99 or lower.

• Those few priced higher—most at $11.99 and $12.99—are less than half the price of their print versions.

• Those higher priced ebooks will have lower prices soon, when the paperback version is published.

• The invention of mass-market paperbacks was great for all because it was not intended to replace hardbacks but to create a new format available later, at a lower price.

As a publisher, we work to bring a variety of great books to readers, in a variety of formats and prices. We know by experience that there is not one appropriate price for all ebooks, and that all ebooks do not belong in the same $9.99 box. Unlike retailers, publishers invest heavily in individual books, often for years, before we see any revenue. We invest in advances against royalties, editing, design, production, marketing, warehousing, shipping, piracy protection, and more. We recoup these costs from sales of all the versions of the book that we publish—hardcover, paperback, large print, audio, and ebook. While ebooks do not have the $2-$3 costs of manufacturing, warehousing, and shipping that print books have, their selling price carries a share of all our investments in the book.

This dispute started because Amazon is seeking a lot more profit and even more market share, at the expense of authors, bricks and mortar bookstores, and ourselves. Both Hachette and Amazon are big businesses and neither should claim a monopoly on enlightenment, but we do believe in a book industry where talent is respected and choice continues to be offered to the reading public.

Once again, we call on Amazon to withdraw the sanctions against Hachette's authors that they have unilaterally imposed, and restore their books to normal levels of availability. We are negotiating in good faith. These punitive actions are not necessary, nor what we would expect from a trusted business partner.

Thank you again and best wishes,

Michael Pietsch

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